Most leaders in sustainability have a true passion for the planet and work sincerely to make a difference. But they are typically under-resourced and seen as an arm of marketing or compliance. They need a way to generate more support for their initiatives … to elevate sustainability in the organization’s list of priorities. They need a way to make the planet a priority for all employees, not just their sustainability staff.

The good news is that organizations are filled with individuals who are concerned about the future of the planet … and top leaders are increasingly concerned about the reputational risk of harming the planet. True progress is needed, as consumers are becoming more sensitized to green washing and more aware of promises that are false or unrealistic.

Green Pin allows leaders in sustainability to engage more employees in addressing the

finding problems

generating solutions

demonstrating internal support

Designed to be drive sharing and viral growth, Green Pin works for you while you sleep … building a wider and deeper network of employees. Designed to be “sticky ,” Green Pin also gives employees an eye for sustainability … a way of looking at the world, as they search for ways to save energy, water, waste, etc.

Like Glass Door, Green Pin is an open, free application, meaning anyone can see what your employees post, whether it is positive or negative.

The advantage of a private Green Pin network is that employees can have a more open dialogue about areas for improvement. Their posts can be read by users with the same email domain … or in the vicinity of your corporate headquarters.

But Green Pin can also be configured for a more private conversation within the organization. Launch package

Organizational communication strategy

Several trainings

Regular meetings to provide guidance and monitor the project

Extracting lessons while providing course corrections

Like Instagram, people can post their observations and see a feed of local posts. They can also